Lsn #4a: The Vital Role and Rules of "Key Words"

The secret to being found online revolves around Key Words.

From Dictionary.com:
keyword also key word (kē'wûrd') n.
1. A word that serves as a key to a code or cipher.
2. A significant or descriptive word.
3. A word used as a reference point for finding other words or information.

Other terms you'll run across regularly are:
Keyword Optimization - placing key words strategically within your script
SEO - Search Engine Optimization
Targeted Keywords - The words people are typing into Google, also the words advertisers are looking for to match ads
Long Tail Keywords - basically "a phrase" rather than a single word

Keyword Optimization is all about placement, which directly affects SEO. Ideal placements are:
1. Title: a keyword phrase, 5-6 words, keyword in the beginning
2. Content: try to use your key words at least 3 times in your content, but not more than 6. This rule is laughably broken in my content here, though, because guess what my keyword is? Oh! I used it again! KeywordKeywordKeyword
Also, try to place keywords within the top half of your content (above the fold) as Search Engine "spyders" (aka "crawlers") will look at the beginning more than the middle or end of your script.
3. Hyperlinks: If you are linking out to another page or site, include your keyword in the text of the link. (On Blogger you do this with the "Insert Link" button above your typing box.)
4. Blogger Labels: While typing, look at the bottom of the box. There is a section called "Labels for this post:"; type your keywords and long tails in here.
5. Description: The Blogger.com description tag is found by clicking "Settings" and scrolling to the Description box. This applies to the entire Blog, not just individual posts. This is where you will enter all the possible long tail keywords.



This lesson was mostly informational, but would be WAY too long if I wrote it all here. The next lesson, #4b will teach you how to figure out what your targeted keywords and long tails should be. And you will also learn the strategy to the "small fish" analogy used in Lesson #1.

How to pick the RIGHT keywords